¿Qué es un Community Manager? 6 habilidades principales

Glosario de Términos de Marketing Digital

Términos generales

Clase de bienvenida

Qué es Marketing Digital

Qué es Branding

Qué es Target y cómo definirlo

Qué es Engagement y cómo funciona

Qué es un Insight y para qué sirve

Términos básicos en una estrategia de Marketing

Qué es Buyer Persona

Qué es Content Marketing

Qué es Embudo de Conversión

Qué son Leads o Clientes Potenciales

Qué es Customer Journey y pasos para definirlo

Marketing de Contenidos

Qué es Storytelling

¿Qué es copywriting? La guía que necesitas para ponerlo en práctica

Qué es una Landing Page

Qué es Email Marketing

Qué es un Newsletter

Qué es SEO o Search Engine Optimization

Qué es Tráfico Orgánico y formas para aumentarlo

Roles en Marketing Digital

Qué es Copywriter

Qué es Community Manager

Qué es Social Media Manager y cuál es su perfil

Qué es Especialista en SEO y qué funciones cumple

Qué es Trafficker Digital y cuáles son sus funciones

Qué es Brand Manager

Metodologías de Marketing Digital

Qué es Marketing Omnicanal

Qué es Outbound Marketing y cómo funciona

Qué es Inbound Marketing

Qué es Growth Marketing

Qué es Marketing Voz a Voz

Qué es Marketing de Influencers y cómo te beneficia

Qué es A/B Testing

Qué es la Automatización del Marketing

Qué es Remarketing

Canales de Marketing Digital

Qué son Influencers

Qué es Whatsapp Business

Qué es PR: el poder de las Relaciones Públicas

Qué es un Blog y qué puedes hacer con uno

Qué son las Redes Sociales y para qué usarlas

Métricas

Qué es Tasa de Apertura

Qué es KPI

Qué es CTA

Qué es CTR y para qué sirve

Qué es ROI y cómo calcularlo

Herramientas de Marketing Digital

Qué es Google Tag Manager y para qué sirve

Qué es Google Analytics y para qué sirve

Qué es Google Search Console y para qué sirve

Qué es Google Data Studio y para qué sirve

Qué es un CRM y para qué sirve

Qué es Salesforce y para qué sirve

Qué es HubSpot y para qué sirve

Clase de cierre final

Community manager (CM) or community manager is the professional in charge of achieving the success of a brand through different media or digital channels focused on the community. Likewise, a CM is the spokesperson of a company and the person to whom the audience will be addressed.

Given that social networks are the fastest growing communication channel, the community manager is responsible for creating content, managing, growing and building the loyalty of your audience on the different platforms where your business has a presence.

Here we explain more about this profile.

What does a Community Manager do?

The Community Manager is important in any Digital Marketing action because he/she will be responsible for building, managing and administering the online community around a brand on the Internet.

So if you need to generate and publish content on social networks, this profile:

Will be the direct interaction with your audience.
Execute social media marketing strategies.
Promote community participation

While a Community Manager has skills for editing text, videos or images, he will focus on being the representative of the voice of your business and maintain the trust of the community around what you offer.

To improve your social media presence, start with the Community Manager Course and learn how to manage your business professionally.

Now that you know what the profession is about, we will show you the main functions and responsibilities that a CM has within a company:

Manage the reputation of a brand in social networks 2.

It is responsible for managing the reputation of the brand (branding) or organization it represents, performing activities aimed at monitoring and building online authority protocols.

2. Design social media strategies

Must execute social media strategies that involve the definition of objectives, audiences, channels of participation and content for the brand, as part of a Content Marketing plan.

3. Define growth strategies and goals

Must define the growth objectives of each of the participation channels of which the brand is part, as part of a Growth Marketing plan.

4. Create content in social media

Its function is to develop strategies and create content that provides added value for each of the audiences and social networks.

5. Identify opinion leaders

It is your responsibility to identify and create links with people capable of boosting the visibility and brand reputation of the companies you work with.

6. Monitor the corporate landscape

Must act as the eyes of the organization in social networks. This is because it is necessary to be aware of the opportunities and threats that the brand has to face. It is vital to know how to act quickly to avoid reputational crises.

Start the Social Media Metrics Course and understand how to analyze the information provided by the different tools.

Do you need strategies that make an impact? Start with the Content Strategy Course for Instagram and continue with the Content Strategy Course for LinkedIn.

What tools does a Community Manager need?

While it is true, some companies still choose to hire professionals graduated in the areas of Digital Marketing and Social Communication, more and more brands are looking for a figure that is not so specific, but multidisciplinary.

This means that you can choose to train on your own or accelerate the learning process by training in quality courses or seminars, so a university degree is not the main requirement when it comes to getting a job as a Community Manager.

The important thing in this case is to keep up to date with the constant changes happening in the market and the use of analytical tools that allow you to improve your performance in the sector.

Professional tools used by Community Managers

In addition to the knowledge that a Community Manager must have, there arethe tools that he/she uses. That is why, below we will show you the essential platforms to practice this profession:

Hootsuite

From the tool you can manage the Facebook, Instagram, Twitter and YouTube profiles you manage.

Facebook Business

This is an essential tool that will allow you to manage the different FanPages of companies, either to make periodic publications or create ad campaigns.

Tweet Binder

The preferred tool among those who manage events on social networks. With it you will be able to know the reach and impact of the tweets that have been published.

Google Analytics

Google's analytics tool par excellence, where you will know the profile of those who visit your website and how much traffic social networks generate when it comes to conversions.

BuzzSumo

An excellent tool that provides a quick and complete overview of the effect generated by a content on social networks.

See here for a more complete list of Community Manager tools.

Connect with your community and learn more about your audience with the Social Media Engagement Course.

What is the difference between Community Manager and Social Media Manager?

https://static.platzi.com/media/user_upload/community%20manager%20vs%20social%20media-841f632c-8acd-42ab-9dec-84d3da6e493b.jpg

The main difference between these two profiles is in the functions, since both contribute to Digital Marketing strategies:

The social media manager will be responsible for planning the strategy, managing campaign budgets and measuring results.
The Community Manager will be responsible for executing campaigns, managing and creating content on the platforms and being a spokesperson for the company.

If you want to deepen your knowledge, take the Social Media Marketing Strategies Course and learn how to become a digital strategist.

CHALLENGE:

Write in the comments which social networks a CM would help you manage and for what purpose.

Conclusion

To increase the trust of your audience in the different digital channels you must have a person in charge of managing and creating content, known as Community Manager. The CM will be the person who will talk to your audience, solve their doubts and take care of communicating the most important aspects of your business on social networks.

Continue learning and explore more courses in our Digital Marketing School, see you there!

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Isaías Ramos

4 years ago

Ya tenemos CM
Usamos Facebook como nuestro canal principal. Allí tenemos el mayor contenido de nuestra organización, como parte nuestro propósito tenemos el alcance de nuevos miembros y retener los alcanzados con contenido relevante.

Rey Claudia